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252 | The Right Attitude, Resilience, and Grit For A Startup | with Mackie Swan

Honest Ecommerce
Honest Ecommerce
Episode • Nov 20, 2023 • 29m

Mackie is the CEO of WOO More Play, a direct-to-consumer sexual wellness brand with a focus on natural, organic ingredients and female-forward products to spark a better intimate life. 

WOO More Play's purpose is to empower women to have better sex, by delivering high-quality intimacy products that put her first. 

Have the best sex of your life with WOO More Play: woomoreplay.com

In This Conversation We Discuss:

  • [00:47] Intro
  • [02:01] Gaining passion and purpose for your work
  • [03:12] Solving personal problems by exploring opportunities
  • [04:34] Successful products come from a personal need
  • [05:15] Building the brand with its first product
  • [06:29] Leveraging Ecom to communicate with the audience
  • [06:44] Facing the technicalities and issues as a startup
  • [07:17] Maintaining optimism when starting a business
  • [07:52] Where professionalism and passion meets
  • [09:24] Navigating growth channels to find out what works
  • [10:16] Starting a podcast to engage with the audience
  • [11:14] The power of word-of-mouth in driving sales
  • [11:42] Episode sponsors
  • [16:49] Additional complexity in the “vice industry”
  • [17:55] Dealing with shadow banning in the space 
  • [18:41] The underlying stigma on women and sex
  • [19:34] The challenge of acquiring payment processors
  • [21:19] Obedience and resilience over ever-changing rules 
  • [22:11] Challenges present opportunities to de-stigmatize
  • [22:50] Business is about things you believe is for good 
  • [23:32] Building community & loyalty for recommendations
  • [24:15] How earned media do wonders for a business
  • [25:14] Consider context in every product innovation 
  • [27:27] The secret to business success is: keep going
  • [28:10] Where to check out WOO More Play

Resources:

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