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Going After Incumbent Solutions

The Audible-Ready Sales Podcast
The Audible-Ready Sales Podcast
Episode • Jan 2, 2024 • 14m
Some of you have some big sales goals as we start out the new year – those big whale accounts you’d like to attack. John Kaplan joins us on this episode to give you some motivation to go after accounts with incumbents. He covers:
  • How to target the right accounts.
  • Using your differentiation to position yourself
  • How to use your proof points to tackle incumbent opportunities.

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.