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The Future of Your Checkout (And How It'll Help You Sell More Stuff)

The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
Episode • Jun 6, 2017 • 41m

At Shopify Unite, we heard that Shopify is advancing their checkout process by adding new features like Shopify Pay.

Advancement in the checkout process is great for merchants, and especially important for Shopify.

It's important because the Shopify checkout process is tightly controlled. There's limited customization options, and unless you're on Shopify Plus, you're not given access to edit the checkout process.

This brings us to a controversial point: is it not being able to edit that checkout process good or bad?

And if we wanted to edit it, how could we do it?

Then, what would do to improve the checkout process for the better?

Joining me on the show to discuss it is Jordan Gal.

Jordan is the Cofounder and CEO of CartHook, a software company that offers products that make your ecommerce business more successful.

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Work with Kurt

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Learn:

  • The coming battle for your Shopify checkout
  • The arguments for and against replacing your Shopify checkout
  • Customizations to consider that may improve conversion at checkout
  • The one trend in ecommerce you need to know about
  • The power of free plus shipping offers
  • The strategy used by the most sophisticated Shopify store owners to dramatically increase ROI on ad spend

Links Mentioned:

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Transcript

Kurt: One of the interesting and perhaps blessed things that happen in Shopify is that unless you're on plus you can't mess with the checkout, and even on plus you can mess with it a little bit but totally rewriting the thing just probably isn't a great idea. The reason I say I like this about Shopify is the Shopify checkout is based on millions of data points, so in theory they're always optimizing this thing and we know it works well. I've seen really optimized stores with conversion rates at 3% and 5% and those that really juice their traffic to the store, conversion rates in the low double digits, so we know the checkout works. We've certainly seen it work a number of ti