On this episode of WellBuilt, Jon spoke with Jack Savage, the founder of Everyday Dose, a functional coffee brand that blends organic coffee with nootropics, adaptogens, and collagen to create a daily ritual that supports focus, calm energy, and gut health.
Jack opens up about his 20-year journey on ADHD medications and how getting off Adderall sparked a mission to build a better coffee, one that could replace multiple supplements in a single scoop.
What started in his dad’s garage during the pandemic has grown into a thriving brand with massive retention and cult-like customer love!
We cover:
- Why the “anti-coffee” movement paved the way for functional alternatives and how Everyday Dose chose to embrace coffee and make it better.
- The science and sourcing behind ingredients like Lion’s Mane, L-Theanine, Chaga, and collagen, and why extraction and product integrity matter.
- How Everyday Dose scaled lean, profitable, and founder-led with zero paid ads in early days and relentless focus on taste and efficacy.
- The benefits of staying focused and why Jack ignored advice to expand the product line and instead built one of the most retained functional beverages on the market.
- Why “retention is the new growth,” and how Jack approaches product feedback, brand building, and consumer trust.
- From couch-surfing and running Airbnbs to launching from a garage in Topanga, Jack shares how his untraditional background became an asset in founder life.
- Everyday Dose’s people-first culture: generous employee wellness stipends (via JOON), in-house ESL tutors, and how the brand empowers A+ players to thrive.
Enjoy!