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Achieving Accountability-After the Click: Using Analytics to Improve the Performance of Your Online Marketing Campaigns

MN AMA Get In The Game Podcast
MN AMA Get In The Game Podcast
Episode • Dec 2, 2009 • 51m
After the Click: Using Analytics to Improve the Performance of Your Online Marketing Campaigns- Benjamin Rudolph, Search Discovery

90% of the success of your online marketing campaigns has to do with your website, not the marketing. Using web analytics to tend to the site is, therefore, what's most important. Session attendees will learn actionable tips to help them optimize their website to maximize conversions after the click.

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