How To Be A Thought Leader
Do you want to be a thought leader? If so, listen to this one! Brenden and Billy discuss what it takes to become a thought leader.
Today Billy and Brenden talk about what it takes to become a thought leader, defining what a thought leader is, and some of the principles that Brenden believes to be most important to become a thought leader.
What we discussed:
- [03:40] - The thought leaders that stand out in Brenden’s mind
- [05:50] - The concept of the smallest viable audience and Linchpin
- [07:36] - Brenden’s thoughts on Malcolm Gladwell and Tim Ferriss
- [09:02] - His thoughts on Angela Duckworth, Brené Brown
- [13:02] - Understanding where your capacity is
- [15:02] - What people are doing to develop their thought leadership
- [20:33] - Best practices in which you can harness your thought leadership
- [23:57] - What is a vision
- [27:41] - Do not be afraid to create opinions
- [28:25] - The willingness to create consistently
- [30:11] - Holes in your idea
- [33:04] - What one can do to proactively start new ideas?
- [38:26] - Creating a community to stay accountable for your ideas
- [44:20] - Understand which platform is for you
- [47:56] - Have a sustainable interest
- [49:00] - How to make the right decision?
- [52:51] - Don’t just focus on short-term goals
- [56:38] - Commonly held belief in thought leadership that Brenden disagrees with
- [59:40] - Taylor Swift’s strategy for thought leadership
- [1:02:19] - Potential roadblocks that Brenden wants others to avoid
- [1:06:02] - Mistake wise that we should be mindful of
- [1:08:29] - About Brenden’s free training on effective communication
What we discussed:
- There are two ways to be a thought leader. One is to create entirely unique content. And number two is to repackage content in a way that's never been communicated before.
- To harness your own thought leadership, you should first have a vision for what your thought leadership should be.
- All thought leaders have mastered the ability to question existing knowledge.
- If you want to master communication, then don’t talk about fear of communication.
- If you just accept everything as it is, you would never feel like you need to create your unique ideas. You would just accept everything that you hear.
- To be a leader, you need to be willing to say that it doesn't make sense, or maybe it could be thought of differently.
- Do not be afraid to create and form points of view and opinions about what you believe, regardless of whether those opinions are factual.
Notable Quotes:
- [13:03] - “Potential is capacity. It's the capacity to understand where your potential is.”
- [16:16] - “Frequency is not necessarily an indicator of thought leadership, but rather quality.”
- [47:56] - “Do what you can do sustainably. Have a sustainable interest.”
- [57:15] - “If you want a thousand followers then have a thousand conversations.”
- [1:02:27] - “Aspiring thought leaders is never, ever settle on the existing knowledge you have in your mind.”
YouTube channel mentioned:
Books mentioned:
- Zero to One by Peter Thiel
USEFUL RESOURCES/ LINKS:
Brenden's Website: https://www.mastertalk.ca/about
YouTube: https://www.youtube.com/c/MasterTalks
Social Media:
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https://www.facebook.com/mastertalkyt/
https://www.linkedin.com/in/brendenkumarasamy/
https://twitter.com/masteryourtalks
Email:
brendenkbusiness@gmail.com
Insight Out Links:
Email: billy@insightoutshow.com
Instagram: @insightoutpodcast
YouTube: https://www.youtube.com/channel/UCXgR9qVXhRvXVqbb0FQoCmg
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Twitter: @insightoutshow
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