Having been an insider of the advertising industry for 12 years, Alan Cerutti has always had a passion for the combination of creativity and innovation. For him, creativity means business and is the starting point of everything. Creativity helps differentiate brands, spark emotions, and serve as a stepping stone for brand and business growth.

Today, with the acceleration of innovation in all fields, advertising is not the exception. As technology is taking over, advertising strategies and creativity also need to be digitalized and innovated.

And how are those things changing? What is the picture of the advertising industry in Vietnam? Let's tune in with host Hao Tran and Alan Cerutti - CEO, Co-founder of Happiness Saigon to find out.

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Viglacera Corporation is the largest real estate and building materials group in Vietnam, as well as the largest industrial park operator in Vietnam. 48 years of excellence make us a leading full-service provider of sustainable and high-quality building materials. Having a total of 40 subsidiaries, we cover the entire real estate and building materials spectrum.