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[STEP BY STEP] How Do I Keep My Business Lean?

Future Commerce
Future Commerce
Episode • Feb 1, 2023 • 39m

We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business.

We talk with Jonathan Paquin, the founder of Nine Months Sober, about his experience in selling his business, and how he was able to keep it lean throughout the process. He explains that having greater control over the customer experience and doing it in a thoughtful way was key to his success. In addition, he talks about minimizing staff and overhead, as well as investing in technology in order to deliver a great product to customers. Jonathan's story is a great example of how to architect a business for a dream exit.

In this episode:

  • 00:04:24 - Building an eCommerce Business and Scaling Current Ones
  • 00:07:39 - Finding a Niche in the eCommerce World
  • 00:09:08 - The Transition from Dropshipping to 3PL
  • 00:16:17 - The Importance of Networking and Communication with Peers
  • 00:26:05 - Maximizing Valuation Through Effective Facebook Advertising Strategies
  • 00:29:51 - Exploring Strategies for Scaling a Direct Response Business
  • 00:34:35 - Advice on Putting Yourself in the Shoes of the Buyers

Associated Links

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Future Commerce Podcast: eCommerce, DTC and Retail Strategy • [STEP BY STEP] How Do I Keep My Business Lean? • Listen on Fountain