Episode 10:4 William Wesley Myers on Targeting Millennials & Creating a Wellness Culture

The Assistant Vice President of Wellness Strategies for Mather discusses his pivot from hospitality to senior living. Myers shares his wellness architecture for Mather’s new $500 million Tyson’s corner life plan community, which includes two full-service spas. Catering to senior living’s new generation resident, two-thirds of the depositors are Baby Boomers or Generation X.

About William

William Wesley Myers was Director of Spa & Wellness for Langham Hospitality Group before joining Mather as Corporate Director of Wellness Strategies in March 2021. In April 2022, he was promoted to Assistant Vice President of Wellness Strategies.

A well know executive in wellness and hospitality, Myers was named American Spa Magazine’s Most Influential Industry Leader three consecutive years. He has shape many leading-edge wellness facilities, experiences, and products—bridging gaps between authentic integrative therapies, consumer demands, and technology.

Key Takeaways

• Mather’s Wellness Model focuses on three drivers: autonomy, affiliation, and achievement. The culture supports residents to be independent and engaged in a sense of community for as long as possible
• Forward thinking senior living communities are shifting the focus from “sick care” to preventative care.
• There is a trend toward all-inclusive, resort style flat fee and credit or spend-down models that can shift wellness programming from a loss leader to a revenue center.