From digital nomads to entrepreneurs, Derek Pankaew and Eric Lafleche share their journey on how they come up with the idea of the Flexr, the world’s first foldable, travel-friendly pullup bar. Having been traveling around the world themselves, they were able to create a unique product that could allow travelers to do pullups wherever they are, whenever they want.
On this episode, they talk about the concept of the product and the marketing strategies they used in creating an impact. They also talk about the failures, the plights and the challenges they had to overcome for the product to finally be ready for its launch. Be the first ones to buy the Flexr and enjoy a super discounted price!
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Discussed:
Johnny's Guide to Ukraine: Kiev, Odessa, Lviv, and Chernobyl
Trip Streak - Smarter Travel Search
Time stamps:
13:22 – Corporate life in New York
18:03 – NY versus Austin: Digital Entrepreneur Community
21:42 – The idea behind Flexr bar
25:57 – Struggles in launching the business
32:49 – Taking an idea into the next step
39:47 – Learning the basics in launching a product
44:18 – The launch of the Flexr
50:00 – Marketing plan for Flexr
57:06 – How Kickstarter helps in marketing
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