Radio vs Podcasting: James Cridland on the Future of Audio
Description: The audio industry has transformed dramatically over the past two decades, with the lines between radio, podcasting, and digital content blurring by the day. As on-demand content takes center stage, creators and brands are constantly searching for new ways to connect with listeners and stay ahead of the curve. But with changes happening so rapidly, keeping up can be a real challenge.
That’s where James Cridland comes in. As the editor of the must-read newsletter Podnews and a seasoned expert in radio and podcasting, James has built a career around understanding and driving change in the audio world. His journey from traditional radio to podcasting reveals how curiosity about emerging technologies and a knack for innovation can keep you at the forefront of the industry.
In this episode, James discusses the evolution of audio, from the rise of on-demand content to the cultural shifts between radio and podcasting. He dives into the challenges of staying ahead in a fast-changing industry and shares why simplifying workflows is critical for long-term success. From cutting through the noise to recognizing innovations with true staying power, you’ll learn how to stay adaptable and focus on what truly matters — so you’re always one step ahead.
Timestamps:
(2:38) — Early days in Radio and introduction to digital audio
(5:04) — Examples of James’ initial audio innovations
(8:38) — Industry apprehension towards digital audio
(10:11) — How James stays ahead of industry trends
(11:36) — Podnews inspiration and creation
(13:21) — Catering to different kinds of content audiences
(15:42) — The biggest story James broke through Podnews
(17:43) — Early days in podcasting’s sales and advertising sectors
(20:35) — James’ outlook on the current relationship between podcasting and radio
(25:40) — Advice for those looking to enter the field
(31:30) — James’ goals for the future