We chat with Little Moons mochi founder, Howard Wong about identity being British Malaysian Chinese, being a business owner of a mochi ice cream brand, Little Moons (SO COOL!), how he finds working with his co-founder and sibling, Vivien Wong and the best and worst moments of his career. We delve into the latest #LittleMoons viral trend that has been making waves across TikTok recently, resulting in 106M views (and counting) and a 700% uplift in sales in Tesco! Howard advises for all British Asians to buy a dogs in to receive unconditional love we didn't get from our parents lol (just don't blame him when you have to pick up dog poop!) 

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Buy Little Moons Mochi https://www.littlemoons.co.uk/retailers 

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