Sid Bharath, Serial Founder and CEO of Broca On How AI Can Constantly Improve Performance Of Your Ad Copy
Partnerships can drastically help when it comes to scaling revenue, and today's guest, Broca founder Sid Bharath, is here to talk about how partnerships create wealth, and how his incredible AI tool can help to write ad copy that grows and iterates over time in order to stay relevant and drive your sales towards unheard-of levels of success.
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KEY TAKEAWAYS
- Risks are necessary in business, even if they result in failure. Lessons are learned with far more clarity when they are taught to us through error.
- Far too many companies treat marketing as a one shot deal, putting out ad copy and hoping it lands. But by iterating upon that content, allowing it to react, it can grow and shape itself around trends, netting a far wider audience.
- More people are spending time at home, and less on commuting. This has drastically altered the advertising marketplace for everyone, and requires a far more sophisticated form of trying to present advertising to people.
- Broca is not so much a copywriting replacement as it is an augmentation. it is designed to enhance and perfect, rather than replace, meaning that users have far more control, and also are able to free up valuable time for other tasks.
BEST MOMENTS
'When it comes to marketing, I like to take a scientific approach'
'Step one, you place a lot of bets. Step two, you track which bets are working, and double down on those'
'I'm a massive advocate of partnerships, I think they're so powerful'
'Be very specific about the niche or audience that you're going after'
VALUABLE RESOURCES
The Business Mastermind Podcast
Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc
Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat
Sid Bharath Twitter - https://twitter.com/siddharth87?lang=en
Sid Bharath - https://www.siddharthbharath.com
Broca - https://www.usebroca.com
Sid Bharath LinkedIn - https://www.linkedin.com/in/sidbharath/?originalSubdomain=ca
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.
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