As we approach the holiday season, I wanted to talk specifically about selling your book during the holidays because, while it’s the perfect time to promote your book in fun ways you wouldn’t during the rest of the year, it does take some thought and planning.

In this episode, I share why it’s never too early to start your holiday promotions, why you should be thinking about utilizing gift guides, why you need to have a game plan for what you want to do or offer during the Black Friday through Giving Tuesday weekend, how I personally position my book during the holidays, examples of how you can position your book to “middlemen” during the holidays, and more.