71% of parents use Snapchat in Saudi Arabia

According to a recent survey done by Kantar and Snap, Snapchat. Which has a monthly addressable reach of 19.5 million in Saudi Arabia. Also is popular not just with younger audiences, but also with parents. Around 71% of parents use Snapchat in Saudi Arabia.

According to the report, 71% of Saudi Arabia parents currently use Snapchat. Also advertising on the app influences their purchasing decisions.