Great ideas are like electricity -- they snap into sharp focus and sprint from place to place. What's the best way to capture them? Bozoma Saint John, Chief Marketing Officer at Netflix, makes a compelling case to move away from an overreliance on data when making big decisions -- and calls on us all to tap into the power of our intuition and become creative trailblazers.

For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.

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TEDNext: ted.com/futureyou

TEDSports: ted.com/sports

TEDAI Vienna: ted.com/ai-vienna

TEDAI San Francisco: ted.com/ai-sf

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