#28: MLSE, Sobeys & Second Harvest on Purpose-Driven Partnerships
The focus of this episode is Purpose-Driven Partnerships.
“10,000 Meals a Day – MLSE And Second Harvest Team Up To Feed Toronto”
That was the name of an amazing partnership with purpose spearheaded by MLSE in April. To get the backstory and deeper context around why it was - and is - so important, I am joined by…
Lori Nikkel – CEO of Second Harvest, Canada’s largest food rescue organization and a global thought leader on food recovery
Mike Samardzic – Partner at XMC, one of Canada’s leading sponsorship and experiential marketing agencies
Mike Bartlett – Vice President of Community Affairs at Maple Leaf Sports & Entertainment
MLSE does so much more for this city than operate sport & entertainment properties. They play a crucial role in times of need. Mike shares how they came up with an idea to convert the floor of Scotiabank arena into a kitchen that pumps out over 10,000 meals a day for front-line workers and the disadvantaged.
Second Harvest is a partner of MLSE and worked closely with them to distribute the meals. Lori shares eye-opening details of how big this issue is and how her organization helps those in need.
Among other services, XMC advises brands like Sobey’s on ways to maximize their sponsorships. We are seeing more brands adopt a purpose-driven mindset. Mike shares details of how Sobey’s play a key role in the food supply chain and how partnerships and sponsorships are a great way to amplify CSR platforms.
Our 40 minute chat includes a variety of great insights and even a Raptors Parade story…
I hope you enjoy.
“10,000 Meals a Day – MLSE And Second Harvest Team Up To Feed Toronto”
That was the name of an amazing partnership with purpose spearheaded by MLSE in April. To get the backstory and deeper context around why it was - and is - so important, I am joined by…
Lori Nikkel – CEO of Second Harvest, Canada’s largest food rescue organization and a global thought leader on food recovery
Mike Samardzic – Partner at XMC, one of Canada’s leading sponsorship and experiential marketing agencies
Mike Bartlett – Vice President of Community Affairs at Maple Leaf Sports & Entertainment
MLSE does so much more for this city than operate sport & entertainment properties. They play a crucial role in times of need. Mike shares how they came up with an idea to convert the floor of Scotiabank arena into a kitchen that pumps out over 10,000 meals a day for front-line workers and the disadvantaged.
Second Harvest is a partner of MLSE and worked closely with them to distribute the meals. Lori shares eye-opening details of how big this issue is and how her organization helps those in need.
Among other services, XMC advises brands like Sobey’s on ways to maximize their sponsorships. We are seeing more brands adopt a purpose-driven mindset. Mike shares details of how Sobey’s play a key role in the food supply chain and how partnerships and sponsorships are a great way to amplify CSR platforms.
Our 40 minute chat includes a variety of great insights and even a Raptors Parade story…
I hope you enjoy.
Activity