Have a More Holistic Global View of the World

• Kent Allen is the Co-Founder of GELF, who has been in the ecosystem and helping lead the conversation of cross-border for 25 years
• “We've got to realize that the very nature of digital commerce is cross-border.” -Kent
• In the last few years we’ve seen a boom in eCommerce, which has inherently led to a boom in cross-border
• The monkey paw of cross-border is having to be extremely specific when manifesting things in the eCommerce world
• Cross-border eCommerce is a diversification play. It’s an opportunity to be relevant to your consumer and the next-decade consumer.
• You don’t have to go strictly direct-to-consumer; marketplaces can be a huge opportunity for selling internationally. If you’re able to adapt your domestic operations, you can quickly and easily fulfill international orders from your domestic operation
• “When you're ready to kind of go into new markets and you need to find customers and things like that, marketplaces are usually the best way to do it.” -Kent
• If you ignore selling internationally, others aren’t and you will lose markets in the future
• “You have to have a more holistic global view of the world” -Kent

Associated Links:

• Want to learn more about going cross-border? Download our free Step by Step guide!
• Get connected with Avalara!
• Learn more about Kent Allen and GELF
• Listen to our other Step by Step seasons
• Find our other Future Commerce episodes on our website

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!