[Step by Step] How do I Begin Selling Internationally? (Feat. Kent Allen, Co-Founder of GELF)

Have a More Holistic Global View of the World

• Kent Allen is the Co-Founder of GELF, who has been in the ecosystem and helping lead the conversation of cross-border for 25 years
• “We've got to realize that the very nature of digital commerce is cross-border.” -Kent
• In the last few years we’ve seen a boom in eCommerce, which has inherently led to a boom in cross-border
• The monkey paw of cross-border is having to be extremely specific when manifesting things in the eCommerce world
• Cross-border eCommerce is a diversification play. It’s an opportunity to be relevant to your consumer and the next-decade consumer.
• You don’t have to go strictly direct-to-consumer; marketplaces can be a huge opportunity for selling internationally. If you’re able to adapt your domestic operations, you can quickly and easily fulfill international orders from your domestic operation
• “When you're ready to kind of go into new markets and you need to find customers and things like that, marketplaces are usually the best way to do it.” -Kent
• If you ignore selling internationally, others aren’t and you will lose markets in the future
• “You have to have a more holistic global view of the world” -Kent

Associated Links:

• Want to learn more about going cross-border? Download our free Step by Step guide!
• Get connected with Avalara!
• Learn more about Kent Allen and GELF
• Listen to our other Step by Step seasons
• Find our other Future Commerce episodes on our website

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