Day 9: 1 Tip I Would Give Business Owners Considering a Podcast - Ship30for30
Are you a profitable business owner considering a podcast?
I've been in podcasting since 2014 and have had over 387 conversations across my 2 shows, Podcast Junkies & Vertical Farming Podcast. Our done-for-you agency, FullCast, has also launched over 110 shows for our clients since 2015.
From my experience, I can tell you that there are a few pre-planning steps you can take today to help you get started (and that require zero gear considerations). One of the most important ones is creating a content strategy.
A content strategy is key because it will help you create a show that is relevant and valuable to your listeners. It helps you stay organized and on track with the topics you will cover, the format, and the schedule. Without one, it will be difficult to plan your episodes in advance. You will struggle to stay consistent and eventually 'podfade' (yes that's the technical term LOL).
3 Actionable Next Steps to Help Create a Content Strategy:
- Research your audience: Understand their interests, pain points, and what they're looking to gain from your show. Use this information to plan out the topics you'll cover in future episodes.
- Content your calendar: Create a calendar that outlines the topics you'll cover in each episode and the schedule for publishing new episodes. Leave room for flexibility as well, in case new ideas or relevant topics come up that you want to cover.
- Define your format: Decide on the format of the podcast (solo, interviews, or co-hosted) and stick to it. This will help you stay organized and make the podcast more engaging for your audience.
Learn more about the Ship30for30 Program: https://fullcast.co/ship30for30/
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Listen to my other shows:
Conversations with my fellow podcasting community since 2014
Interviews with fascinating CEOs & Founders of the leading vertical farming companies from around the world.