Is it possible to be friends with clients? Belgian designer Isabel Gomez has all the answers and specific reasons why identifying your ideal client is may be the boost your business needs.

In this episode we learn:
- working for friends is possible—just follow the rules
- taking responsibility gives you the opportunity to make positive changes to your method of working
- narrowing down the description of your ideal client informs every decision you make
- absolutely everything you do has to be intentional and related to your ideal client

It’s time to take control of your business.
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