Bob Gentle talks with Jason Barnard about the personal brand business roadmap.
Bob Gentle, is a coach, consultant, speaker, and a top-rated podcaster. With nearly twenty years of experience in digital marketing, he spent most of his time running his own agency - Amplifyme.
Bob shares his proven Personal Brand Business Roadmap for combining magnetic leadership presence with effective sales strategies that actually convert and emphasizes the importance of understanding one's unique strengths and how these can be leveraged to create a robust leadership brand. He also outlines the five crucial sections for building a personal and leadership brand.
Get ready to transform your personal brand into a powerful leadership brand and discover how to evolve from being "one of many" to becoming "the one among many" through strategic brand positioning and authority building. Stop waiting for success to fall into your lap and learn how to harvest the opportunities you've been cultivating.
What you’ll learn from Bob Gentle
00:00 Bob Gentle and Jason Barnard
00:26 What Aspect Did Bob Gentle Help Jason Barnard and Kalicube With?
01:54 Why is Bob Gentle Coaching Jason Barnard Despite Their Theoretical Competition in a Similar Area?
02:17 Why Does Bob Gentle Describe His Role as Similar to a "Ringmaster" for People Who Want to Build Their Personal Brand Online?
05:58 How Many Stages Does the Personal Brand Business Roadmap Have?
06:09 Stage 1: Personal Brand Foundations
07: 20 What Should Come First, Choosing Your Specialty or Building Fame?
09:16 Why is it Important to Know What the “Center” of Your Target Audience Looks Like?
11:18 Stage 2: Authority and Network
13:08 Why Does Jason Barnard Believe Appearing Great on Google and ChatGPT Will Attract People?
16:14 Stage 3: Discoverability
23:45 Stage 4: Products and Services
24:42 Stage 5: Selling and Scale
This episode was recorded live on video November 12th 2024
https://youtube.com/live/JBbliyzSseQ
Links to pieces of content relevant to this topic:amplifyme.agency/podcasthttps://youtu.be/DMULau_vbRYhttps://youtu.be/aXxrNPD77eQBob Gentle
Transcript from The Personal Brand Business Roadmap - Fastlane Founders with Bob Gentle
[00:00:00] Jason Barnard: Fastlane Founders and Legacy with Jason Barnard
Hi, and welcome to Fastlane and Founders and Legacy with me, Jason Barnard and Bob Gentle. A quick hello, and we're good to go. Welcome to the show, Bob Gentle.
[00:00:20] Bob Gentle: I am not a singer. There's no chance in hell you will get me to sing. But thank you very much for having me.
[00:00:24] Jason Barnard: It's a pleasure. It's one of the things I do quite well along with running my company, Kalicube, and you have been helping me with that in terms of my personal brand and how my personal brand can help to drive business for my company. I find that super interesting. I find you super smart, and I'm really happy to have you here to talk about the Personal Brand Business Roadmap of Bob Gentle, version three.
[00:00:49] Bob Gentle: Well, thank you very much. First of all, I don't think it's ever happened to me that a client has had me on their podcast and said, this is Bob. I'm working with Bob because I make, I make a point of not telling people who I'm working for because it's a little bit like when Oz pulls back the curtain and you can see what's happening behind things. So it's a real treat to be able to actually do this with you today, and I think it's a testament to your confidence and the success in your business that you're willing to do that. So I really do appreciate it, and it will make it a lot of fun.
[00:01:24] Jason Barnard: Yeah. And you just made me think of that. We pulled back the curtain and people said, but it's the same person.
[00:01:31] Bob Gentle: Yes. You're just the younger, much more handsome version.
[00:01:34] Jason Barnard: Thank you very much. You're so charming.