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EP 028 | You are a brand. Whether you like it or not - Part 2

Business of Design ® | Interior Designers, Decorators, Architects & Landscapers
Business of Design ® | Interior Designers, Decorators, Architects & Landscapers
Episode • Oct 4, 2017 • 50m
“Taking yourself seriously has power. It says you are playing a longer game.” Bruce Philp, author Consumer Republic.

If you’re consulting under your own name, playing small and not fully embracing a powerful brand, you signal tentativeness to consumers. Having a brand, and filling a particular brand space gives consumers the confidence to hire you. 

In this episode we learn:
- to combat and outsmart imposter syndrome
- what it looks like when clients have total confidence in you
- why clients want you to be the answer
- how you will grow into a bigger, brighter version of yourself with brand improvements

It’s time to take control of your business.
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