Derric explores the changing landscape of email marketing, from where it is today, to how it might evolve into a Rich Content Format (RTF) platform fueled by Augmented Reality. His guests today include Jason Anderson from Andzen.co, Kasey Luck from luckandco.agency, and Rytis Lauris from Omnisend.com, who also happens to be the sponsor of today's episode.
(0:00) Introduction and evolution of email marketing
(1:04) Sponsor: Omnisend
(2:04) Interview with Jason Anderson on email marketing trends
(4:13) Key takeaways on marketing diversification
(5:46) Omnisend’s approach to omnichannel marketing
(7:12) Predictions for ecommerce and omnichannel communication
(10:56) Blending online and offline commerce
(12:19) Deep dive into email marketing strategies
(16:27) Best practices in email marketing
(19:34) AI in email marketing
(21:22) Regulations and privacy in email marketing
(23:19) Future of email marketing fundamentals
(25:29) Email collection technology and privacy
(27:17) Innovations in email content
(28:42) Homework: Creating new email segments
(29:09) Sponsor: Omnisend
(29:28) Upcoming episodes preview
(29:58) Closing remarks
(0:00) Introduction and evolution of email marketing
(1:04) Sponsor: Omnisend
(2:04) Interview with Jason Anderson on email marketing trends
(4:13) Key takeaways on marketing diversification
(5:46) Omnisend’s approach to omnichannel marketing
(7:12) Predictions for ecommerce and omnichannel communication
(10:56) Blending online and offline commerce
(12:19) Deep dive into email marketing strategies
(16:27) Best practices in email marketing
(19:34) AI in email marketing
(21:22) Regulations and privacy in email marketing
(23:19) Future of email marketing fundamentals
(25:29) Email collection technology and privacy
(27:17) Innovations in email content
(28:42) Homework: Creating new email segments
(29:09) Sponsor: Omnisend
(29:28) Upcoming episodes preview
(29:58) Closing remarks
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