What motivates us to do… well, anything? Uri Gneezy is a behavioral economist who has changed our understanding of how incentives influence our decisions and actions. Adam and Uri take a deep dive into the psychology of rewards and punishments -- and when and why they backfire. Uri’s latest book “Mixed Signals: How Incentives Really Work” is out now. Transcripts for ReThinking are available at go.ted.com/RWAGscripts

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