Eoin Connolly is joined by SportsPro senior staff writer Ed Dixon and Steve Martin, global CEO at M&C Saatchi Sport and Entertainment, to preview a contentious Winter Olympics in Beijing.
They discuss how Covid complications and allegations of human rights abuses against Uighur people in Xinjiang have dominated an uneasy build-up to the Games, and consider how the International Olympic Committee, its sponsors and broadcasters will move forward.
Then, China Sports Insider founder Mark Dreyer returns to give a perspective from the ground in Beijing, and look at the future of winter sports and the rest of the industry there.
And more good news! The SportsPro Podcast has been nominated for a Sports Podcast Award. If you like what you hear, please vote for us in the Best Sports Business Podcast category here. Please note that you will have to register first.