As dealers might already know, TCPA is the acronym for the federal regulatory rule officially known as the Telephone Consumer Protection Act.
The acronym also has a more pejorative meaning — Total Cash for Plaintiff’s Attorneys.
In an effort to help dealerships avoid pitfalls connected with either interpretation of TCPA, Paul Gipson appeared on this episode of the Auto Remarketing Podcast. Gipson is director of marketing compliance services for CompliancePoint — a leading provider of information security and risk management services — as the firm recently completed an in-depth examination of dealerships and text messaging.