Linking Service Design to business value / Damian Kernahan / Episode #9
Damian Kernahan talks about why service design needs to do a better job at articulating the value it creates for business and consumers.
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EPISODE GUIDE
1:32 - First encounter with Service Design.
5:50 - What if we actually implemented more service design work?
13:48 - What is the clear value proposition of service design?
18:34 - How can we link service design and customer experience improvement to value?
24:17 - Expert tip: read (a lot)!
27:04 - Big question: what is the killer value proposition for the service design category, whats the biggest problem it solves?
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ABOUT DAMIAN KERNAHAN
Damian on Twitter ➜ https://goo.gl/30Q3TG
LINKS FROM THE SHOW
Proto Partners ➜ http://goo.gl/4zWRX3
Journey to the interface (pdf) ➜ http://goo.gl/7gxlXi
Running Lean (book) ➜ https://goo.gl/qBsXAP
Kerry Bodine ➜ http://goo.gl/BwjzEl
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EPISODE GUIDE
1:32 - First encounter with Service Design.
5:50 - What if we actually implemented more service design work?
13:48 - What is the clear value proposition of service design?
18:34 - How can we link service design and customer experience improvement to value?
24:17 - Expert tip: read (a lot)!
27:04 - Big question: what is the killer value proposition for the service design category, whats the biggest problem it solves?
----------------------------------------
ABOUT DAMIAN KERNAHAN
Damian on Twitter ➜ https://goo.gl/30Q3TG
LINKS FROM THE SHOW
Proto Partners ➜ http://goo.gl/4zWRX3
Journey to the interface (pdf) ➜ http://goo.gl/7gxlXi
Running Lean (book) ➜ https://goo.gl/qBsXAP
Kerry Bodine ➜ http://goo.gl/BwjzEl
Activity