Show notes, tools and more resources: https://www.feisworld.com/blog/anna-laman

About Our Guest

Anna is a freelancer who works as a messaging coach for other freelancers, consultants, and other solo entrepreneurs.

What you will learn:

Anna came to this interview well prepared to talk about Positioning & Messaging to help you become better at telling your own stories and services. In her experience, freelancers tend to try to be everything to everyone, which ends up backfiring or burning them out. She thinks at the beginning of your freelance career it's important to try different kinds of clients and work, but that after a while it's essential to start narrowing down the types of work and clients you like best and positioning yourself as an expert in your niche. That results in being able to increase your rates and actually doing work you enjoy, which is, after all, the whole point of freelancing!