Alexei Chemenda, CEO and co-founder of Poolday.ai, discusses how AI enables marketers to focus on strategy and storytelling. Discover the future of personalized video ads, the evolving role of A/B testing, and the importance of combining creative and analytical skills in marketing.
00:00 Introduction: Misconceptions About AI in Marketing
01:53 Revolutionizing Ad Creation with AI
02:53 Personalization and Creative Control
04:15 Continuous Creative Cycle
04:37 AI in Gaming and Brand Marketing
09:22 Balancing Volume and Quality in AI-Driven Marketing
16:37 Predictive Analytics and Data Fluency
20:19 Future Skills for Marketing Leaders
23:13 Enhancing Human Creativity with AI
25:22 Conclusion and Contact Information
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