- Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.
- Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.
- Tim’s Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.
- PPC Landscape: Then and Now (03:41): Discussion on the early days of Tim’s career, with fewer platforms and simpler strategies, compared to today’s automation and expanded platforms like TikTok and Amazon.
- Favorite Aspects of PPC (05:19): Tim highlights his enjoyment of data-driven strategies, learning from diverse client industries, and the dynamic nature of PPC.
- Specializations and Role at Granular (10:00): Tim elaborates on his expertise in Amazon and Google Ads, his transition to Granular, and the growth opportunities the agency has provided.
- Personal Approach to Client Management (20:39): Emphasis on understanding clients' individual needs, setting clear goals, and adapting communication styles to different personalities.
- Future of PPC (36:39): Tim shares his outlook on AI and automation in PPC, considering both the opportunities and challenges they present for the industry.
- Words of Wisdom (41:11): Tim’s closing advice to always keep learning, adapt to new technologies, and improve communication skills as a cornerstone of professional growth.
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