We sit down with Brandon Kuipers, Co-founder and CMO of Zox, to discuss how a family arts-and-crafts project evolved into a globally recognized e-commerce brand. Hear how Zox grew from a family project to an international success by leveraging data-driven marketing, and how emerging tools like Triple Whale's Sonar have unlocked global markets.
From Kitchen Table to Global Brand
Key takeaways:
- Leveraging the right data tools, like Sonar, significantly improved Zox's data visibility, enabling them to optimize ad performance in international markets.
- Localized strategies, like creating region-specific products such as language-adapted designs, can help deepen market engagement.
- [00:06:32] “Building a business is about innovating, even when you feel like you have it figured out.” — Brandon
- [00:17:54] Once Sonar was set up, our data accuracy went from tracking almost none of our conversions to tracking just about every conversion." — Brandon
- [00:20:30] “Sonar has been the missing link, reopening markets we thought had closed down.” — Brandon
- [00:25:18] “Even if an ad flops in the U.S., it can still perform well in other regions. Nothing is wasted.” — Brandon
- [00:28:30] “This level of visibility is enabling full-on product pivots to better address new markets.” — Brian
Associated Links:
- Learn more about Sonar, Triple Whale’s Meta Integration.
- Check out Future Commerce on YouTube
- Check out Future Commerce+ for exclusive content and save on merch and print
- Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
- Listen to our other episodes of Future Commerce
Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Activity