Ep. 007 - Understanding Meaningful Engagement: What Facebook Isn’t Telling You

Facebook’s algorithm is crippling content which fails to inspire ‘meaningful engagement’ - but who dictates what meaningful means? As Social Chain strategy director, Mike Blake-Crawford, points out: the perceived value of content differs between people. And as content restrictions continue to contradict Facebook’s latest objective, agencies’ role to provide unbiased guidance has never been more crucial. In Episode 007 of Social Minds, we translate Facebook’s actions and agenda to reveal how brands, publishers and creators can survive in such uncertain times.