A Deep Dive into Programmatic - Part IV (geofencing vs. geoframing vs. geotargeting)

• Geofencing vs. geoframing vs. geotargeting
  • What is geofencing? (01:28)
  • What is geoframing? (03:11)
  • What is geotargeting (display)? (04:17)
• Real-world examples (04:46)
• The Pros of each tactic (09:01)
• The challenges of each tactic (11:43)
• Episode wrap-up (14:55)

New to Programmatic? Check out our primer episode

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