I've had my hand in the creation of thousands of pieces of custom furniture. Not only am I an expert at how furniture is built and the different options that make it what it is, but we also work with a huge variety of designers. From single designers just getting their feet wet to established designers with decades of experience and a 50 person staff. From SF to NYC to Miami to STL. This gives me an interesting perspective on what custom is being made.

In this episode we learn:
- sit on everything and set a standard for your clients
- discuss the wood species with the builder, use less expensive varieties for hidden details
- stick to sheet and tube metal to keep pieces affordable
- sell the process to your clients
- custom is not a commodity, feel good about this purchase

It’s time to take control of your business.
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