My guest in this episode is Vladyslav Sushko, the co-owner of the brave Ukrainian exporter Hybro Technologies, an innovating heating system producer, that survived twice during the russian invasion to Ukraine and relocated production first in 2014 and again in 2022.

The story of their international expansion and future plans despite of the war.

We will talk about:

• What is the most important to start going global?
• What main obstacles do exporters meet at their way?
• What is important to do when you start building your relationship with international B2B clients?
• Why it is important to study new entry markets before you go there?
• What is in common with music and client experience?