Building Trust with Executives with Guido Ditto, Sr. Manager of Internal Communications & Employer Brand, Coursera
This episode features an interview with Guido Ditto, Senior Manager of internal communications and employer brand at Coursera. Guido works with Coursera executives and teams to inform, engage, and connect colleagues around the world. Since joining the company in 2019, he has optimized information sharing with a new intranet, helped employees stay aligned to the company’s lofty mission during hypergrowth, supported the company's transition to remote work, and led comms during Coursera’s IPO. Previously, Guido led creative strategy at New York University.
On today’s episode, Guido shares his takeaways and advice from scaling Coursera’s comms team from pre to post IPO, how interns and early professionals should think about their comms careers, and how to build meaningful professional relationships with executives.
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“The way you build trust with anybody, with a colleague that’s next to you or a leader that relies on you or an executive who is looking to you for an answer is by being your true self. And showing them that you are open to sharing your complete self. And so that sort of gives them a reason to trust you.” — Ditto Guido
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Episode Timestamps:
*(2:35) - Guido’s current role at Coursera
*(3:55) - Segment: Storytime
*(6:50) - Building confidence in comms/HR
*(9:10) - A career/project Guido’s worked on that changed his perspective
*(12:40) - How Guido marketed himself with no traditional IC background
*(15:25) - Segment: Getting Tactical
*(19:50) - Guido’s process for collecting/analyzing IC data
*(28:45) - Building relationships with executives
*(32:15) - Segment: Ripped from the Headlines
*(35:10) - Experiencing/leading Coursera’s IPO
*(39:15) - Segment: Asking for a Friend
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Links
Connect with Guido on LinkedIn