Daniel Priestley on How Demographics & Technology Influence Strategic Trends, The Importance of Data in Marketing Campaigns
This week, Gavin is joined by author, speaker, and entrepreneurial mastermind, Daniel Priestley, who discusses the ways in which technology can influence strategy, the effectiveness and opportunities in podcasting and digital content, and the importance of data in making marketing campaigns more powerful.
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KEY TAKEAWAYS
- Digital assets have three main benefits. They transcend time, space and wear-and-tear. Creating content now means that you're leaving behind a valuable footprint for generations.
- To accurately predict outcomes, we must analyse demographics and technology. Demographics allow us to see the groups we wish to target, and technology allows us to see the means by which to do so.
- While the tendency now is to regard the future as somewhat bleak, there are many opportunities out there to be had, and certainly a lot of money to be made.
- The best relationships begin when we know a significant amount about a person. It's the same in business relationships. The better we know our customers, the better we become at building and maintaining a relationship with them.
BEST MOMENTS
‘If you're creating a lot of digital assets, then you're creating a lot of friends'
‘Wherever there's a problem, there's an opportunity'
‘You've got to figure out which magnet you're going to get close to'
‘A best friend is someone who has lots of data and knows how to use it'
VALUABLE RESOURCES
The Business Mastermind Podcast
Dent Global - https://www.dent.global
info@dent.global
Key Person Of Influence Scorecard - http://scorecard.keypersonofinfluence.com//
Daniel Priestley LinkedIn - https://www.linkedin.com/in/danielpriestley/?originalSubdomain=uk
Daniel Priestley Twitter - https://twitter.com/DanielPriestley
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
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