LINK: If you have not already listened to my episode "How To Create a Brand People Love" please take a moment to listen to that FIRST.
When professionals, business owners and entrepreneurs spend considerable time and energy creating a brand people love it ensures that their Brand Fans journey from knowing about the brand to forming a deep emotional connection to their brand. I define Brand Loyalty as a strong devotion and allegiance to your brand based on the formation of a strong emotional connection that is nurtured and protected over time!
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