Amazon Marketing Hacks Part 2 with Kevin King – SS029
Kevin King returns for Part 2 to share a number of his 99 best Amazon Marketing Hacks to increase your sales and grow your Amazon business.
Hack 5 – Which Keyword tools to use
- In working out these best amazon marketing hacks Kevin has invested thousands of dollars on tools to date
- Kevin likes to verify using data
- Free tool is Sonar-tool.com and is best and most accurate – good for testing
- Used to use Amazon’s AMS tool as a barometer but Kevin found it can be influenced so not reliable
- Now using Helium 10 – Cerebro tool – THE most accurate in Kevin’s view based on his research and experience
- If you pay for one, use Cerebro and then Sonor-tool in addition
- Danny says multi-language search in Sonar is very powerful with a good visual tool – a great tool
- Cerebro lets you download too both broad and specific keywords data
- Danny advocates using the 80/20 rule in data research
- Kevin likes to look at what’s driving the sales – to dig into which keywords a product is using
- If you can find 5-10 mid-range keywords rather than the top 2 or 3 keywords you can do well
- Kevin uses his PPC data to check his conversions for which keyphrases are converting
- He will run PPC for 2-3 weeks to mine this data and drive his strategy for his products
Hack 6 – Amazon’s Choice badge
- Is keyword dependent
- It’s recommended by Alexa algorithm
- Gives social proof to buyers looking at listings
- Influence this by sending traffic to your listing and have it blindly put in the cart – Alexa doesn’t show a listing so you need the traffic to add it to the cart WITHOUT looking at your listing (like Alexa)....
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