Transforming the Flawed Nature of HR Tech with William Tincup, President & Editor-at-Large at RecruitingDaily.com
This episode features an interview with William Tincup, President and Editor-at-Large of RecruitingDaily.com. William is a writer, speaker, consultant, and investor at the intersection of HR and technology. He has spent the last 20 years studying all aspects of HR and talent acquisition, including practitioners and the tech that serves them.
In this episode, Amanda sits down with William to discuss the excessive amount of tech in HR, user satisfaction versus adoption, and why the ROI of tech is flawed.
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“What I learned when I was studying user adoption years ago, is the game isn’t adoption. We think it is, it's a false signal though. The game is user satisfaction. How do we get users to actually fall into love with software? So on the way, we have to get people to use it, check. We’ve got to communicate, we've got to do all the things we've talked about. We’ve got to get them to use it. Once they use it and they consume it, and they're utilizing it, they're going to have questions. But, there's this moment in which they come over and they love the software. And it doesn't have to be perfect software. People think when I talk like that, they're like, ‘Oh, well there's no software that's perfect.’ I’m like, ‘It isn't about being perfect.’ It's about them understanding how to use the software in such a way that they know that this software helps them be successful and they can't imagine life or their job without it. And it's user satisfaction. You're beyond adoption at that point. You've crossed over into real, true user satisfaction, user love.” – William Tincup
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Episode Timestamps:
*(02:07): William explains why there’s too much tech in HR
*(13:22): How to drive tech adoption through training
*(20:02): How long it takes to successfully roll out new tech
*(30:45): William explains RecruitingDaily.com and his role there
*(44:11): Segment: Getting Tactical
*(44:49): William explains why ROI of tech is flawed
*(55:59): Amanda and William dive into mergers and acquisitions
*(01:10:03): Segment: Asking For a Friend
*(01:10:21): What the future of HR tech will look like
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Links:
Connect with William on LinkedIn
Listen to The RecruitingDaily Podcast
Listen to The Use Case Podcast