There was an interesting brand article written in the New York Times about watch brand ambassadors and if they still sell watches for watch manufacturers. There are multiple view points on whether or not brand ambassadors and sponsorships really work. Different companies use them in different ways. Jean-Claude Biver and Tag Heuer’s use of ambassadors differs greatly from Rolex, Breitling and A. Lange & Söhne. Here are our thoughts on how sponsorships, or lack thereof, are like today.

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