Ep. 144: Seda Bilginer, Co-Founder of Esas Beauty, Shares How To Stop Micro-Dosing Toxins & Adopt An All Natural Approach To Beauty
On this episode of the Friends in Beauty podcast I welcome the Co-Founder of Esas Beauty, Seda Bilginer, to the Friends in Beauty guest chair.
After working in the corporate beauty industry for a combination of over 25 years, Seda and Amanda set out to create a sustainable and all-natural farm to beauty manufacturing company. Inspired by their mutual love for science, agritech, wellness and innovation, they saw a true need to create skincare and cosmetics that deliver superior benefits without compromising the health of the people who use them, the health of the people that make them and Mother Nature. But at the core of what this brand is, it’s simply just love. Their love for wanting better things for all of us.
Seda is determined to disrupt the beauty sector by improving upon antiquated industry norms. Inspired by her parents' work ethic and her grandparents’ love of all natural things, Seda knew from the start that she was destined to create organic products essential to wellness.
Seda pursued a degree in Chemistry with a minor in Math before starting to work in the corporate beauty sector, first in skincare formulation and then at a leading fragrance and flavor corporation, Givaudan, for over 15 years. Her experiences are diverse and include laboratory, product development, and account management in both fine fragrance and consumer products. She managed a Fortune 500 company and leader in bath and body care, to become one of the company’s largest accounts.
A proven leader herself, Seda is ready to evolve and transform the beauty industry into a modern and healthier era.
I had such a wonderful time chatting with Seda. I don’t know much about the world of fragrance aside from my faves but when I tell you Seda laid it all out for me…I was even ready to blow my candle out that I had burning after learning so much from her about the toxins that we are exposed to on a daily basis without even realizing it.
In this interview Seda shares:
-Some of her experience working with a leading fragrance corporation for 15yrs
-The inspiration behind Esas Beauty
-How candle smoke is the new second hand smoke + the thousands of toxins we’re exposed to daily with fragrance alone
-How the people who make traditional fragrance products are getting sick from the production
-The fun product development process as well as supply chain challenges & solutions
-How her and Amanda’s cultural backgrounds are expressed throughout the brand
-Why big brands choose not to go the natural/organic route
-And so much more
Get ready to have your mind blown! I’m so grateful to Seda for being so open and transparent with us on the podcast. I really learned so much. If you’re interested in adopting a more all-natural approach to beauty then definitely check out Esas Beauty. Let’s go ahead and jump into this amazing conversation with Seda and if you prefer to watch our beautiful faces then tune in on YouTube.
Enjoy this episode!
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Resources Mentioned In This Episode:
-Esas Beauty
-Asana
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