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Exploring Trust in Media Brands Today

Stories and Strategies with Curzon Public Relations
Stories and Strategies with Curzon Public Relations
Episode • Jul 23, 2023 • 21m

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings:

  • When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa)
  • The media channel being used (i.e., television news) has a significant impact on the level of trust in the content being consumed
  • We think of television, radio, film, music, social media, print, outdoor ads, and video chats as media brands
  • We don’t think gaming, online retailing, influencers or global tech brands are media

Guest: Steffen Heim
LinkedIn  

Download the study Exploring Trust in Media Brands today: Definition, Dimensions and Cross-National Differences

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