Storytelling in sales is one of the most powerful skills available to you, especially if you sell something that represents hard change for your client. In this episode, you'll learn why stories are so powerful, what makes up a good story, and how to start using storytelling in your sales process today.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/storytelling-in-sales

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