Over the last twenty years, Simon Anholt has helped more than fifty countries to engage more productively and imaginatively with the international community and to project their ​‘soft power’ more effectively. He is recognized as the world’s leading authority on national image and as the creator of the terms ​‘nation brand’, ​‘place brand’, and ​‘competitive identity’, amongst many others. 

He works as an independent advisor to national, city, and regional governments around the world on topics ranging from national image to tourism and investment promotion, from hosting major events to public diplomacy and cultural relations. 

Simon has published several books about countries, their images, and their role in the world. He also produces two major global surveys tracking public perceptions of countries and cities, the Anholt-Ipsos Nation Brands Index and City Brands Index, in partnership with the research group Ipsos-Mori. He is Founding Editor Emeritus of the academic journal, Place Branding and Public Diplomacy.

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