214: What bracket racers & promoters can learn from wider reaching events - with Wes Buck

On the heels of last episode's discussion about the financial aspect of sportsman racing, Luke sits down with Wes Buck. Buck, best known as the founder and editorial director at Drag Illustrated made a huge splash in 2020 as the promoter of the World Doorslammer Nationals. He discusses the motivation and the challenges that go into promoting an event of that magnitude, and the two explore how some of his experience and success could translate to the world of big dollar bracket racing.