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258 | Balancing Customer Needs and Ecommerce Goals | with Jaye Genung

Honest Ecommerce
Honest Ecommerce
Episode • Jan 1, 2024 • 21m

Jaye Genung comes from an eclectic career history that includes project management, product development, procurement and account management. 

Her employment history includes medical devices, b2b electro-mechanical and cpg companies. 

This mosaic of experience set the stage for her to be able to start out with her own founder's story.

In This Conversation We Discuss:

  • [00:48] Intro
  • [02:26] Seizing the opportunity to start a business
  • [04:10] Considering the working class in product designs
  • [04:52] Researching the supply chain with trusted network
  • [06:25] Negotiating for MOQs & prioritizing customer needs
  • [07:50] Having someone that pushes you and believes in you
  • [08:26] Talking to people means building a relationship
  • [09:48] Doing your research and creating a strategy
  • [10:33] Offering something new & investing on ads 
  • [11:26] Gaining traction quickly after the first 100 orders
  • [12:02] Investing in ads for customer acquisition
  • [12:47] From a side hustle to working full time
  • [13:44] Seeing the business grow over the years 
  • [14:46] Pushing through amid doubts & mental blocks
  • [15:15] What CEOs need to learn and accept
  • [16:09] Success is not just one thing
  • [17:03] Finding out what you’re good and not good at 
  • [17:43] Be honest and reach out to your network
  • [18:35] having the best product is not enough
  • [19:17] Finding balance in every tenet of your business
  • [20:14] Where to get high-quality heated apparel

Resources:

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