Let’s be honest: we’re all a little protective of our inbox these days. If you want people to hand over their email address, you’ve got to give them something worth it—and that’s where a lead magnet comes in.

In this episode, I’m showing you how to create a lead magnet that not only grows your list, but also introduces your audience to the incredible value you offer.

🎥 You’ll learn:
 ✔️ Why people are hesitant to share their email (and how to overcome it)
 ✔️ What separates a high-converting lead magnet from a freebie no one downloads
 ✔️ How to use lead magnets to move people into your funnel
 ✔️ Pro tips to make your opt-in stand out and convert like crazy

🔗 Resources Mentioned:
👉 Download the free workbook
🎁 Grab 15 Free Social Media Graphics
📞 Book a Free Consultation 

⌚ Time Stamps:
0:00 How to Super-Charge Your Email List By Offering a Fantastic Lead Magnet!
1:55 Email Marketing Has The Best ROI
2:40 Fantastic Lead Magnets
4:26 Top-Notch Lead Magnet Content
5:40 Where Do I Offer My Lead Magnet?
7:20 CTA Call To Action
7:30 Pop Ups
9:22 Social Media
11:15 In Your Blog
13:00 Be Worthy Of Their Email
15:15 An Email Marketing Strategy Is Essential

👋 I’m Jennie Lyon, digital marketing expert and founder of Jennie Lyon Digital Marketing. I help small business owners grow and automate their businesses with strategic marketing that works.

🌐 Website: https://jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple