SMMS #114 - When it comes to content on social media, a lot of the content you post will be reactive to current trends. However, the problem with reactive content is that, yes it will perform well in the moment, but after a few days/weeks that piece of content will no longer have any relevance.
That's why it's incredibly important to include pieces of evergreen content within you content strategy. This is content that will always be applicable and relevant no matter when it may be consumed.
That's why in today's episode of Social Media Marketing School, I wanted to discuss 4 of my top tips for creating evergreen content.
I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can begin creating successful pieces of evergreen content and begin including them within your wider social media content strategy.
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