[Archive] Shaping the Future: The Evolution and Advocacy of Design and Technology Education with Tony Ryan
If you are interested in helping the Association evaluate their Inspired by Industry programme, sign up here: https://bit.ly/IBIinterest
What happens when we look beyond textbook projects and expose 11-14 year olds to real industry design challenges? Tony Ryan, Chief Executive of the Design and Technology Association, reveals how they're transforming technical education from the ground up through their ambitious "Inspired by Industry" programme.
Six years into his leadership role, Tony shares his passion for rebuilding design education with a fundamentally different approach: focusing on complex problem-solving rather than simply making products. "If we go to government and say, 'You need to back design and technology because we make stuff,' we're finished," he explains. Instead, they're creating resources that develop future innovators who can tackle "gnarly complex problems" with tenacity and creativity.
The Association has partnered with over 300 companies to create authentic, challenging design briefs that elevate student expectations. One example involves a professional designer's project creating dinosaur suits – not just costumes, but immersive experiences that teach ergonomics, materials science, and design thinking. These free resources include comprehensive teaching materials with videos featuring young professionals students can aspire to become.
Complementing this secondary focus is remarkable growth in primary school engagement, where 20% of English schools now hold membership. Through initiatives like "Projects on a Page" and equipment loan schemes for 3D printers and sewing machines, non-specialist teachers are gaining confidence in delivering high-quality technical education.
The work extends beyond resources to research and advocacy. A planned evaluation programme will measure outcomes, providing crucial evidence for lobbying efforts already yielding results – as seen in the recent House of Lords report calling for "urgent action" to address the decline in design education. As Tony puts it, their mission is creating a subject that's "design-driven" and produces students "not afraid of tackling complex problems and not just replicating what's been done before."
Explore how the Design and Technology Association is reimagining technical education for a generation that will change careers 16-17 times and interact with technology "at a pretty high level, whether they like it or not." The future of design education starts here.
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